2026 marks the 100th anniversary of the founding of the first Lufthansa. Lufthansa is taking this milestone as an opportunity to fundamentally redesign the onboard experience. FOX – short for Future Onboard Experience – is set to redefine flying on long-haul routes and underscore Lufthansa’s premium claim.
With a modernization of the Lufthansa fleet, highlighted by the introduction of the Boeing 787-9 and the Airbus A350-900, and the successful launch of the new Lufthansa Allegris in-flight product, Lufthansa is already taking major steps towards the future. With FOX, all service elements and processes on board are now being revised, noticeably enhancing the entire travel experience on long-haul flights – in Economy, Premium Economy, Business and First Class, on aircraft with and without Allegris. FOX stands for the fulfillment of individual wishes, for more flexibility, comfort and premium quality, paired with human interaction and hospitality above the clouds with the unmistakable character of Lufthansa: individuality, comfort and Lufthansa Signature Moments.
Individuality: passengers have more opportunities to shape their own flight experience. This is particularly evident in Business Class: with FOX, guests will be able to choose their second meal flexibly in future – exactly when it suits them. But the experience in Economy and Premium Economy Class will also become more individual: in future, guests will be able to choose from three meal options instead of two.
Comfort: Lufthansa will place even more priority on premium. High-quality amenities, upgraded fabrics – and completely new tableware in all four classes. Modern and timeless at the same time.
Lufthansa Signature Moments: FOX also stands for special and unforgettable moments that only Lufthansa can create. The rose and the unique caviar service in First Class or the Avionic as a signature drink are unique selling points and examples of Lufthansa’s unmistakable signature. FOX picks up on these iconic service elements and further enhances the quality of the travel experience.
The launch of FOX is planned for spring 2026.