From Eurowings Discover to Discover Airlines
The joy of travel - under this motto, Eurowings Discover becomes Discover Airlines. The Lufthansa Group's vacation airline presents itself in a completely new look with fresh colors that whet the appetite for travel and adventure. This makes Discover Airlines the new quality vacation airline of the Lufthansa Group.
The design is inspired by colors and elements that are reminiscent of vacations and are intended to awake wanderlust. The different shades of blue pick up on the colors of the sky, the horizon and the water. Sun and beach are reflected in yellow accents. The gradient of the colors is reminiscent of the view from the airplane window to the horizon or the view of the sea. The blue color scheme stands for quality and the connection to the Lufthansa Group, as Discover Airlines has been fully embedded in the Group's structures at the Frankfurt and Munich hubs and complements the existing offering in the growing private travel segment.
The first Airbus A320 in the new blue-and-yellow design already flew to Palma de Mallorca at the beginning of September, clearly demonstrating the airline's status as a vacation airline.
During the course of the coming months, Discover Airlines will expand its new brand identity more and more and at the same time also increase its fleet in order to expand its presence at the Munich hub in particular with aircraft in the new, fresh look. By 2024, Discover Airlines aims to have expanded its own fleet to 28 aircraft.