Premium is in the details: the new Lufthansa First Class experience

(31 March 2026)

Offer your customers a travel experience that redefines premium. In its centenary year, Lufthansa has once again elevated the First Class travel experience to a new level. Whether it's more flexible mealtimes, refined cuisine, higher-quality amenities, or distinctive Lufthansa Signature Moments: many small details come together to create personalized experiences that make the premium standard come to life for First Class guests.

The taste of modern First Class

On flights departing from Germany, Michelin-starred chef Christoph Kunz invites guests to join him on a culinary journey. He has created a tasting menu from many small courses. A series of pleasurable experiences that build on one another like chapters in a story and relieve travelers of the need to decide which meal to choose. Instead of a single dish, they can sample trilogies of amuse-bouches, appetizers, and desserts. Travelers also have a choice for the main course: they can select their preferred dish or combine the culinary options in a stylish tasting format, entirely according to their tastes.

Premium is a state of mind

Are you familiar with our Veuve Clicquot ‘La Grande Dame’ champagne? From now on, this prestige cuvée will accompany guests on their flights in First Class – discreetly present and unmistakably the reference for special moments above the clouds.

The good feeling of premium

On board, every detail tells a story of premium – from the amenity kit to the final moment of farewell. First Class guests can choose their favorite products from a separate amenity menu card – and supplement high-quality skincare essentials from Dr. Babor.

Lufthansa Signature Moments retain their cult status – they are just becoming more personal: the iconic rose at the seat, the exclusive caviar service, the new house champagne, and lovingly curated giveaways, such as a box of chocolates as a parting gift.