Eurowings creates new special moments on board

(22 August 2025)

Flying affordably and experiencing a feel-good atmosphere at the same time? Eurowings makes it possible by expanding the flight experience step by step to include innovative, multi-sensory elements. Every new “signature moment” – from boarding to leaving the aircraft – is designed to be emotionally moving and surprising and to create a travel experience that will remain a positive memory.

A particular highlight is the new signature fragrance “Burgundy Breeze”. The composition of sea salt, pink pepper, floral notes such as water lily and a warm base of wood and vetiver creates a fresh, harmonious cabin ambience that brings the ease of the Eurowings brand to life on board.

Atmospheric background music is also part of the Eurowings experience – during boarding and deboarding. The specially composed pieces of music contain sound effects and sounds that make travelers think of vacation as soon as they board the plane – for example, the sounds of nature or a plane taking off are mixed into the “Organic Electro” sound.

Further measures are planned in the coming months to expand the Eurowings brand experience and consciously strengthen special moments along the entire travel chain.