SWISS Senses – new highlights in SWISS First

(4 September 2025)

SWISS First guests can look forward to a range of new products and services designed to make every journey more memorable. Enhanced dining, refined comfort items, and thoughtful details bring outstanding service and the warmth of Swiss hospitality to travelers, from take-off to landing.

The culinary experience begins before take-off with Apéro flutes – light, flaky pastry sticks from Confiserie Sprüngli – paired with a welcome drink. Guests are then treated to an amuse-bouche featuring meat, fish, and vegetarian creations, alongside a selection of cold delicacies presented on a trolley. A seasonal sorbet offers a refreshing pause before the main course, which is complemented by an individually curated cheese service featuring five varieties and an assortment of bread and spreads. The meal concludes with exquisite pralines and confectionery specialties from Sprüngli, elegantly presented on modern porcelain.

High-quality bedding and pajamas from Zimmerli of Switzerland ensure a restful journey. The experience is enhanced by a stylish amenity kit featuring products from Sisley and selected Swiss brands, as well as the signature scent Alpine Valley—subtly present in hot towels, pillow sprays, and hand soap.

A premium snack and beverage selection, including the signature cocktail SWISS Alpine Essence, complete the culinary offering during the flight. On long daytime flights, another highlight is the elegant afternoon tea: a refined pairing of savory sandwiches, delicate sweet creations, and a choice of fine teas.

Part of SWISS Senses

The renewed service concepts form an integral part of SWISS Senses, the new inflight experience on SWISS long-haul flights. SWISS Senses further extends to a totally new cabin interior incorporating state-of-the-art seats, appealing ambient lighting and a design approach in all travel classes that embodies and conveys Swiss hospitality in all its various guises.