A lot has changed over the past 25 years. Business travel has become more digital, companies have become more international, and expectations regarding flexibility and sustainability have grown significantly. PartnerPlusBenefit has evolved alongside these changes without losing sight of what really matters: reliable benefits for you, for the companies that rely on us and show us their loyalty. The fact that PartnerPlusBenefit can look back on such a long history today is first and foremost the result of this – your loyalty.
Loyalty pays off
Celebrating 25 years of benefits
2026 is a special year: not only are we celebrating the 100th anniversary of the founding of the first Lufthansa, but as Lufthansa Group for Business, we’re also celebrating 25 years of PartnerPlusBenefit! 25 years full of free flights, lounge vouchers, and valuable awards - for loyal customers like you.
The idea back then was as simple as it was unusual: companies should be rewarded for their flights, regardless of who was actually on board. This approach led to the launch of PartnerPlusBenefit in 2001 - one of the longest-standing corporate bonus programs in the aviation industry. A program that has been truly paying off for over a quarter of a century and offers real added value to businesses of all sizes around the world.
1,000,000 Benefit Points for you
One corporate bonus program. One question. Your chance to win 1 million Benefit Points*. Secure your chance to win 1,000,000 Benefit Points by December 11, 2026. We would also love to hear what you like most about PartnerPlusBenefit.
*Participation is open exclusively to registered PartnerPlusBenefit companies. Participation may be restricted or prohibited in certain countries due to applicable local laws and regulations and is void where prohibited by law. Companies located in Poland, Brazil and Turkey are currently not eligible to participate. Lufthansa reserves the right to exclude additional countries or jurisdictions where required to comply with applicable legal requirements.
Thank you for everything that has been, everything that is – and for everything that is yet to come.
Thank you for 25 years of shared stories and strong partnerships. Join us in celebrating 25 years of great benefits. Look forward to exclusive anniversary offers, as well as stories from the past 25 years that show how PartnerPlusBenefit has grown together with you. Take part in our big sweepstakes, tell us what PartnerPlusBenefit means to you and your business, and secure your chance to win 1,000,000 Benefit Points!
25% points discount on SAF-EMC
Loyalty pays off – and sustainability pays off, too. Save 25% from October 1 through October 25 when you order Sustainable Aviation Fuel (SAF). More climate protection, fewer points – and official proof of the reduction in your business flight emissions (Scope 3).
Numbers and stories from 25 years
25 years of PartnerPlusBenefit! That’s a quarter-century full of moments, milestones, and people. A few facts, a few stories, a few surprising numbers - and a big thank you to you and our employees. Take a look back at our shared 25-year journey.
It all began in 2001
PartnerPlusBenefit launched in September 2001. Even back then, the idea was clear: companies should reap tangible benefits from their business travel.
The first benefit redeemed
In March 2002, the first Benefit Free Flight was booked - the first award in the history of PartnerPlusBenefit. Awards todayThe link will be opened in a new browser tab
391 companies in year one
The first registration took place on September 7, 2001. By the end of the year, 391 companies had already signed up for PartnerPlusBenefit.
A member since day one
One German company has been a continuous member of PartnerPlusBenefit since September 7, 2001. An impressive example of 25 years of trust.
One brand, many markets
In Germany, the PartnerPlusBenefit logo has remained unchanged over the years. Internationally, there were occasionally different names, such as “Swiss PartnerPlusBenefit” or “Star Alliance Company Plus.”
At home in 155 countries
What began in 2001 with companies from Germany has grown into an international program: PartnerPlusBenefit is represented in 155 countries.
Growth across borders
By its fifth anniversary, PartnerPlusBenefit had already expanded to 101 countries; by its tenth, to 122. Today, companies in 155 countries worldwide benefit from the program.
12 Partner airlines
Currently, twelve partner airlines participate in PartnerPlusBenefit. This creates benefits on lots of business trips and across an international route network. To our airline partnerThe link will be opened in a new browser tab
Billions of Benefit Points
Since the program’s launch, billions of Benefit Points have been credited worldwide. Earn and redeem pointsThe link will be opened in a new browser tab
Munich–Hamburg at the top
The route most frequently booked for Benefit Free Flights runs from Munich to Hamburg.
From Zurich to the Seychelles
One particularly extraordinary Benefit Free Flight connection ran from Zurich to the Seychelles – from the European business hub straight to the Indian Ocean.
Benefit Free Flights meet Cash & Points
For many years, Benefit Free Flights were the only way to use Benefit Points for flights. Now with Cash & Points there are even more flexible ways to redeem Benefit Points when you book flights.
Lufthansa products in high demand
In the Worldshop, products featuring the Lufthansa logo are among the most popular awards. A piece of Lufthansa for the office, at home, or on the go.
Benefit Points for three years
Accumulated Benefit Points are valid for three years. This gives companies time to use their points strategically for flights, upgrades, or any other awards.
One week
Since the program improvement in 2023, Benefit Points for flights with Lufthansa Group airlines are credited just one week after the last flight.
Free from the start
PartnerPlusBenefit is a free bonus program from the Lufthansa Group for small and medium-sized businesses. This allows companies to earn points on business trips with a free sign-on bonus.