We are the Journey—Celebrating Shared Stories

2026 is a special year: Lufthansa is celebrating 100 years since the founding of the first Lufthansa in 1926. For us at Lufthansa Group for Business, this occasion is an invitation to look back on defining moments in our history in the field of business travel and our programs for companies and travel agencies. Together with you—our customers, partners, and partner companies—we would like to celebrate these shared successes.

These are stories of strong connections and close partnerships, told by actual partners and customers who reflect on past milestones, present topics, and future visions.

Celebrate this anniversary year with us and look forward to an exclusive behind the scenes look at unforgettable partnerships—and to a very special year.

We are the journey—celebrating shared stories

In exclusive interviews our partners share their very first memories of working with Lufthansa Group, reflect on the milestones that shaped their own journeys, and describe what connects us beyond contracts and business. What values do we truly share? And where is the path leading us in the next decade? These are personal, candid, and sometimes surprising answers. Real stories of partnership, told by the people who were there!

From the route network to corporate benefits

From the first flight over the Alps to NDC Smart Offers: When it comes to travel, a whole lot has changed over the past 100 years, starting with the first routes, through the expansion of the global route network and the introduction of bonus programs, to new forms of trading and booking. These are the fundamentals of modern business travel that we have created together. Let’s dive into the exciting stories of partnership that have shaped these changes and developments.

Global route network

From a single airline to a united group

A more sustainable journey

More than just a buzzword: Sustainability

From paper to API

In the days before NDC and co.

Alliances & Joint Ventures

A network of strong partners

Let’s talk Business Class

Why are we flying Business Class today?

Milestone in the partnership

25 years of PartnerPlusBenefit

A shared goal

A story of travel experts and eXperts

Enjoying the best connections

From satellite phones to high-speed internet

Anniversary of an icon

From the pioneering days of the 1920s to the re-establishment in the 1950s and today’s global route network. Routes, logo, 100 years of iconic advertising—all this tells the story of our promise to connect people, dreams, and continents. Immerse yourself in an exciting history, a visually stunning chronicle and historical photographs that bring this eventful past to life.

A century of iconic destinations

Some cities remain in our memories for decades: memories of maiden flights, new routes, special achievements, both on board and on the ground. These are iconic destinations that leave a lasting impression. Rediscover these places together with Lufthansa and learn more about their significance – for you, for Lufthansa, and for our shared future.

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Milestones above the clouds

Lufthansa has been writing aviation history since 1926, with aircraft that have shaped eras, connected continents, and redefined onboard comfort time and again. Discover iconic models from the Ju 52 and the “Queen of the Skies” to the modern Dreamliner, and experience how innovation and passenger comfort have characterized the Lufthansa fleet over a century of flying.

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Comfort above the clouds

Since 1926, flying with Lufthansa has evolved – from the first padded seats in sturdy metal aircraft to comfortable workspaces above the clouds. Discover milestones in the Lufthansa cabin design, iconic details, and innovations in comfort that have made flying increasingly personal.

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100 years of Lufthansa

A visually stunning chronicle, historical photographs, and insights into the brand’s distinctive design—immerse yourself in this unique success story and experience the development of the Lufthansa brand from a very special perspective.

Under the symbol of the crane

Let’s take off into the history of an aviation icon

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Jubilee in the sky—Lufthansa’s Anniversary Fleet

Traveling in a unique livery

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The crane: a brand icon

Often changed, yet always the same

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